Playbill Advertising

Since its founding in 2005, Capital Stage has become the capitol region’s premiere destination for thought-provoking, professional, live theatre. Each Season provides our community partners with an incredible opportunity to promote the arts, achieve prominent recognition, increase business traffic and support our community. As a dynamic, highly respected and growing professional nonprofit theatre company, Capital Stage is well positioned to provide you access to a desirable audience demographic and to high profile productions. Capital Stage playbills are distributed free to all theatre goers. These playbills are saved as keepsakes and referred to time and again giving your advertising dollars a lasting impact among educated, affluent and professionally influential art patrons. 

Over 25,000 patrons will attend over 200 performances in a regular season. Per production over 3,500 patrons will attend a minimum of 29 performances over a 5 week or more production run. Over 80% of those patrons will eat at local restaurants before and after the shows. Make sure they come to your business!


Our audience attendance continues to grow as does our subscriber base – those demographically desirable returning customers. All of which leads to a great opportunity for you. By partnering with Capital Stage and advertising in our playbill your ad will be seen by more people than ever before!

Any size ad will support Sacramento’s cutting-edge professional theatre, and we strongly encourage our audience members to support businesses like yours who advertise with us. With the excitement of our newly renovated theatre and with outstanding shows, Capital Stage delivers to our advertisers a diversely captive audience of varying ages and interests. This is a great opportunity to grab a regional audience with an expendable income. This is a solid marketing opportunity that also demonstrates your community goodwill by supporting the performing arts in Sacramento.

Thanks to our midtown location, newly renovated patio, growing box office receipts, outstanding audience attendance figures, and critically-acclaimed productions, we’re able to promote all the great attractions, businesses and events in the area that continue to draw our audiences from near and wide. With all this exciting momentum we hope you will consider coming on board as a playbill advertiser.

Restaurants, please contact us to find out the benefits of becoming a Preferred Restaurant Partner.

To learn more about advertising in Capital Stage’s playbill, please call Misty McDowell,
Marketing Manager at 916-476-3116 or email

Upcoming Shows

Upcoming Events

Wed 18

The Thanksgiving Play

July 18 @ 7:00 pm - 8:30 pm
Thu 19

Pre Show CapChat

July 19 @ 6:00 pm - 6:30 pm
Thu 19

The Thanksgiving Play

July 19 @ 7:00 pm - 8:30 pm
Thu 19

Post Show CapChat

July 19 @ 9:30 pm - 10:00 pm
Fri 20

The Thanksgiving Play

July 20 @ 8:00 pm - 9:30 pm